VISION
It is our purpose to publish only books that communicate truth, that address real-world issues practically, and that exhibit exceptional literary merit. We intend to invest our time and resources in books that will challenge people to think deeply and live passionately in accordance with timeless principles. We want to build long-lasting relationships with quality authors who are serious about their craft.

MISSION
Our critical success factors are truth, practicality, literary merit, and people.

TRUTH
We believe that Truth is the measure by which all of life must be evaluated. We intend

• To publish only books that reveal life and people as they really are, and to address timeless questions and needs in a profound and timely way.
• To select manuscripts on the basis of content and not on the basis of market demands, to be aware of current trends so we can effectively promote books of enduring value, and to market in way that will make people want what they need.
• To entrust the creative process to our editorial team and to rely on the marketing team to present the selected books in a way that reveals their intrinsic value.

PRACTICALITY
We believe that there is no issue that cannot be explored by the light of timeless principles, and that all truth should be applied to life. We intend

• To engage readers in a search for truth, and to equip people to apply that truth wisely and effectively.
• To speak truthfully but graciously to all people, and to offer principled solutions to practical problems.
• rint books of enduring relevance, to dedicate our resources fully to these books, to keep them in print perpetually, and to market all of our books, old and new, with the same zeal.

LITERARY MERIT
We believe that well-crafted words have the power to move people and to alter the course of society. We intend

• To publish books that are innovative in their approach and to shun repetition and tired formulas.
• To select fiction that exhibits understanding of human struggles and triumphs, that tells a good story, that creates a complete and credible world, and that has multi-faceted characters and aesthetic depth.
• To select non-fiction that addresses significant topics in a fresh way, speaks boldly on controversial issues, and demonstrates clarity and accuracy.To provide editorial support that polishes books to their highest potential without altering the author’s distinctive craftsmanship.

PEOPLE
We believe that books of quality can be produced only by quality people. We intend

• To recognize and reward only those people who have integrity, initiative, innovativeness, a craving for excellence, and a passion for seeing this vision fulfilled.
• To support authors who write what only they can write.